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International Business and International Marketing Track Chair: Catarina Sismeiro, Tanaka Business School, Imperial College London (UK)
COMPETITIVE SESSIONS
Ralph Lehmann, University of Applied Sciences Eastern Switzerland (FHO)
Exploring product and cultural contingencies in exporter-intermediary relationships Carl Arthur Solberg, BI Norwegian School of Management
Exploring the antecedents of relationship commitment in an import-export dyad Diana Debora Weinberg, Bar Ilan University Avraham Carmeli, Bar Ilan University
Growth and learning spillovers from international markets: Empirical evidence from Greek firms Emmanuella Plakoyiannaki, Aristotle University of Thessaloniki Ioanna Deligianni, Athens University of Economics and Business Pavlos Dimitratos, Athens University of Economics and Business
Angela da Rocha, Coppead Graduate School of Business Jorge Ferreira da Silva, Pontifical Catholic University of Rio de Janeiro Denise Rodrigues da Silva, Coppead Graduate School of Business
WORKSHOP SESSIONS
Internet-enabled internationalization: Net, firm, and market based drivers framework Rotem Shneor, Agder University
The choice among joint ventures and strategic alliances: Evidence from Italian firms Antonio Majocchi, University of Pavia Michela Castagna, University of Pavia
Consumer evaluation of advertising in Bulgaria and Romania Marin Alexandrov Marinov, University of Gloucestershire Dan Petrovici, University of Kent Svetla Trifonova Marinova, University of Birmigham
International advertising campaigns in fast moving consumer goods companies Peter Gabrielsson, Helsinki School of Economics Mika Gabrielsson, Helsinki School of Economics Hannele Gabrielsson, Helsinki School of Economics
Jody Wren, Helsinki School of Economics Mika Gabrielsson, Helsinki School of Economics Peter Gabrielsson, Helsinki School of Economics
Liang Guo, University of Angers, France
Consumer knowledge and its consequences: An international comparison Liang Guo, University of Angers, France Xiangyu Meng, Zhuhai College, Jilin University
An exploratory study of cultural differences and perceptions of relational risk Susana Costa e Silva, Universidade Católica Portuguesa Luciara Nardon, Vlerick Leuven Gent Management School |
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