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International Business and International Marketing

Track Chair: Catarina Sismeiro, Tanaka Business School, Imperial College London (UK)

 

COMPETITIVE SESSIONS

 

The internationalisation of service and manufacturing firms - A comparative study in the Swiss economy

Ralph Lehmann, University of Applied Sciences Eastern Switzerland (FHO)

 

Exploring product and cultural contingencies in exporter-intermediary relationships

Carl Arthur Solberg, BI Norwegian School of Management

 

Exploring the antecedents of relationship commitment in an import-export dyad

Diana Debora Weinberg, Bar Ilan University       

Avraham Carmeli, Bar Ilan University

 

Growth and learning spillovers from international markets: Empirical evidence from Greek firms

Emmanuella Plakoyiannaki, Aristotle University of Thessaloniki 

Ioanna Deligianni, Athens University of Economics and Business

Pavlos Dimitratos, Athens University of Economics and Business

 

Testing the incremental hypotheses of the Uppsala internationalization model: Brazilian exporters after 28 Years

Angela da Rocha, Coppead Graduate School of Business         

Jorge Ferreira da Silva, Pontifical Catholic University of Rio de Janeiro

Denise Rodrigues da Silva, Coppead Graduate School of Business

 

WORKSHOP SESSIONS

 

Internet-enabled internationalization: Net, firm, and market based drivers framework

Rotem Shneor, Agder University

 

The choice among joint ventures and strategic alliances: Evidence from Italian firms

Antonio Majocchi, University of Pavia       

Michela Castagna, University of Pavia

 

Consumer evaluation of advertising in Bulgaria and Romania

Marin Alexandrov Marinov, University of Gloucestershire

Dan Petrovici, University of Kent   

Svetla Trifonova Marinova, University of Birmigham

 

International advertising campaigns in fast moving consumer goods companies

Peter Gabrielsson, Helsinki School of Economics  

Mika Gabrielsson, Helsinki School of Economics   

Hannele Gabrielsson, Helsinki School of Economics

 

Trends in global segmentation and their impact on dynamic capabilities and competitive advantage: A shift away from global integration and national adaptation

Jody Wren, Helsinki School of Economics 

Mika Gabrielsson, Helsinki School of Economics   

Peter Gabrielsson, Helsinki School of Economics

  

Good design is good business: International evidence for the contribution of product design to firm's financial performance

Liang Guo, University of Angers, France  

 

Consumer knowledge and its consequences: An international comparison

Liang Guo, University of Angers, France  

Xiangyu Meng, Zhuhai College, Jilin University

 

 

An exploratory study of cultural differences and perceptions of relational risk

Susana Costa e Silva, Universidade Católica Portuguesa 

Luciara Nardon, Vlerick Leuven Gent Management School

Opening Plenary

International Business and Science-Technology Relationships

International Business and Local Development

Theory of MNCs

Management, Organisation and Cultural Issues 

International Corporate Strategies

Corporate R&D and Knowledge Transfer

Corporate Governance, Ethics and Sustainable Development

International Business and Finance

International Business and International Marketing

Economic Policy Issues

Poster sessions

List of reviewers

 
University of Catania Faculty of Political Science University of Catania