7. International Marketing and Cross Cultural Issues in International Business
Track Chair: Arnold Schuh
COMPETITIVE PAPERS
- Mapping the conceptual domain of the psychic distance construct
Figueiredo, Otávio
da Rocha, Angela
da Silva, Jorge Ferreira
Carneiro, Jorge
- Factors Influencing Managerial Perceptions of Psychic Distance
Dow, Douglas
- Export performance under the microscope: managerial, organisational, and environmental lenses
Stoian, Maria-Cristina
Rialp-Criado, Alex
Rialp-Criado, Josep
- Standardization vs. adaptation of the marketing mix strategy in SME exports
Larimo, Jorma
Kontkanen, Minnie
- Effects of Standardised Corporate Branding on Employees – A Multi-country Study
Swoboda, Bernhard
Meierer, Markus
Berg, Bettina
Foscht, Thomas
- Marketing Strategies for Global Expansion in the ICT Field
Gabrielsson, Peter
Gabrielsson, Mika
Seppälä, Tomi
WORKSHOP PAPERS
- Local or global - Consumption behaviour of international migrants in their new environment
Emontspool, Julie
- Personal and environmental factors that influence consumer complicity to purchase counterfeit goods
Chaudhry, Peggy E.
Stumpf, Steven A.
- An exploratory examination of consumer intellectual property theft in transitional economies
Auruskeviciene, Vilte
Salciuviene, Laura
Alas, Ruth
Vida, Irena
- Cultural sensitivity and relational exchange in the dissmilar culture group (ID138).
Alteren, Gro
- Building intercultural competences in a multicultural classroom - Requirements for teachers and universities
Sandberg, Birgitta
Vincze, Zsuzsanna
- \"English is taking over everywhere – isn't it?\": An exploratory study on language use in Finnish exports to Russia
Karhunen, Päivi
Louhiala-Salminen, Leena
- The impact of national culture on advertising involvement strategies in Ireland, Russia and Mozambique
Sergueeva John, Anna
Brady, Malcolm P.
Levis, Mary
- Understanding export grouping schemes as issue-based nets
Melo Brito, Carlos
Costa e Silva, Susana
- Financial Performance of Firms in International Markets: The Impact of Locus of Destination
Pare, Jean Louis
Lemaire, Jean Paul
Marrot, Olivier