IX. International Marketing


The Effect of Brand Imitation on Consumer Brand Confusion, Brand Evaluation, and Purchase Intention (ID 25); Mengkuan Lai, National Chengkung University; YiChueh Hung, National Chengkung University


Religion, Acculturation and the Choice of Food Retail Outlets by Algerian Origin Muslim Women in France: Developing Research Propositions (ID 150); Ranam Alkayyali, University Paris-Est Créteil (; Nathalie Prime, ESCP Europe


International Marketing Mix and Export Performance: A Spanish Perspective (ID 252); Maria Cristina Stoian, Autonomous University of Barcelona, Alex Rialp, Autonomous University of Barcelona; Josep Rialp, Autonomous University of Barcelona


Empirical Investigation of the Effect of Product Differentiation on Export Performance: A Contingent View (ID 347); Jorge Carneiro, Pontifical Catholic University of Rio de Janeiro (PUC-Rio); Jorge Ferreira da Silva, Pontifical Catholic University of Rio de Janeiro (PUC-Rio); Angela da Rocha, Pontifical Catholic University of Rio de Janeiro (PUC-Rio)