IX. International Marketing


International Business Relationships Triads: Classical-Type and Relational-Type Interactions between Chinese and Western Firms (ID 163); Michael Trimarchi, University of Saint Joseph; Peter Liesch, The University of Queensland; Rick Tamaschke, The University of Queensland


International Standardization and Adaptation of Product Strategies - A New Approach to a Controversial Debate in International Marketing and Management (ID 40); Stefan Schmid, ESCP Europe Berlin; Thomas Kotulla, ESCP Europe Berlin


Strategy Performance Relationships and the Impact of Globalisation Drivers and Firm Preparedness in International Markets (ID 45); Carl Arthur Solberg, BI Norwegian School of Management; Francois Durrieu, Bordeaux Ecole de Management

 

Does Manufacturers’ Export Marketing Engagement Pay Off? Evidence from the Wood Furniture Industry of Vietnam (ID 298); Bent Petersen, Copenhagen Business School; Songhanh Pham; Sheffield Business School


Export Marketing: Exchange Quest or Relationship Evolution? (ID 333); Simon Harris, University of Edinburgh; Colin Wheeler, University of Portsmouth


Export Price Adaptation: an Agency Approach (ID 134); Barbara Stöttinger, WU Vienna; Claude Obadia, Advancia-Negocia