IX. International Marketing
International Business Relationships Triads: Classical-Type and
Relational-Type Interactions between Chinese and Western Firms (ID 163); Michael Trimarchi, University of Saint Joseph; Peter
Liesch, The University of Queensland; Rick Tamaschke, The
University of Queensland
International Standardization and Adaptation of Product
Strategies - A New Approach to a Controversial Debate in
International Marketing and Management (ID 40); Stefan Schmid,
ESCP Europe Berlin; Thomas Kotulla, ESCP Europe Berlin
Strategy Performance Relationships and the Impact of
Globalisation Drivers and Firm Preparedness in International
Markets (ID 45); Carl Arthur Solberg, BI Norwegian School of
Management; Francois Durrieu, Bordeaux Ecole de Management
Does Manufacturers’ Export Marketing Engagement Pay Off? Evidence from the Wood Furniture Industry of Vietnam (ID 298); Bent Petersen, Copenhagen Business School; Songhanh Pham; Sheffield Business School
Export Marketing: Exchange Quest or Relationship Evolution? (ID
333); Simon Harris, University of Edinburgh; Colin Wheeler,
University of Portsmouth
Export Price Adaptation: an Agency Approach (ID 134); Barbara
Stöttinger, WU Vienna; Claude Obadia, Advancia-Negocia